This strategy works out only at certain conditions, they are: • Product’s quality and image should satisfy the higher prices • All the buyers of the targeted segment should be willing for that price • Market entry for the competitors should be tough. A. a price skimming strategy that forces consumers to choose between products. Describe the three pricing strategies and give examples of each. Pricing system for handling transportation costs under which all buyers are quoted the same price, including transportation expenses. In competitive bidding, buyers accept the price quote which is: Which of the following is (are) true about price flexibility? The store is using _______ pricing. A Pennsylvania manufacturer of bicycles quotes the same price to bicycle stores in Oregon, Texas, and New Jersey. Penetration Pricing. Price flexibility is more likely to be applied to marketing programs based on: Firms using competitive pricing strategy concentrate their marketing efforts on which elements of the marketing mix? C. profit minimization in the market introduction stage. foreign marketing costs, domestic competitors' prices. Pricing strategy involving the use of a high price relative to competitive offerings. Established price normally quoted to potential buyers. As the product starts to move through the Early Adopters stage, the marketer will often reduce the price to begin drawing Early Majority buyers. When only one supplier offers a desired product, purchase terms are often set through: Cash, trade, or quantity discounts may be applied to a list price by marketers to arrive at a customer's _____ price. 5. loss leaders and leader pricing are techniques associated with _______ pricing. an eco-friendly product is available for a small premium. A pricing policy is a general guideline that reflects ______ objectives. Check all of the following that are the steps in determining the pricing strategy. ... Strategy planning for Price is concerned with: A) to whom and when discounts and allowances will be given. A. All of the following are true about transfer pricing except: It is limited to multinational organizations. Generally, pricing strategies include the following five strategies. Variant of loss-leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales. B. price movement down the demand curve. NEW! D. a predatory pricing strategy that results in excessive seasonal discounts. True False: Target pricing is the same as finding out an ideal starting selling price. FOB origin-freight allowed (freight absorbed). When government or organizational procurement departments develop descriptions of proposed purchases, these descriptions are called: An international marketer may have trouble sustaining standard worldwide prices if _____ increase and/or _______ decrease. Skimming and Penetration Pricing. What is the correct relationship between the strategies of skimming pricing and market-plus pricing? Select a basic approach to pricing. Today's marketers are increasingly choosing to standardize their pricing across channels. B) how transportation costs will be handled. Courtyard hotels and TownePlace Suites appeal to economy-mindedtravellers, whereas the Fairfield Inn is for those on a very low travel budget. 185. Sometimes known as postage-stamp pricing. Price discount determined by amounts of purchases over stated time periods. Definition A skimming pricing strategy is often used when a company introduces a new product into a market with little or no competition. Cost assessed when a product is moved from one profit center within a firm to another. Trying to sell a firm's new product to a large market at one low price is known as: A. a skimming pricing policy. The publisher's incentive is known as a: Skimming strategy is more commonly used as a market-entry price for ______ goods or services with _______ competition. https://quizlet.com/252005737/marketing-exam-chapter-19-flash-cards The pricing strategy used by Dell was: Which of the following is (are) true about cash discounts? It is paid to channel members for performing marketing functions. An opening price below that of the competition, usually on a high-quality, private-label item. Demand-oriented pricing approaches rely heavily on competitors' prices. C. Cost Plus Pricing. To illustrate, Marriott Marquis hotels and Vacation Clubs offer luxuryamenities at a premium price. A postage-stamp pricing policy may cause nearby customers to pay an amount known as: If a firm hopes to induce a customer to pay more than she expected, which of the following offers should it make? Chapter 26 Pricing Strategies Flashcards _ Quizlet - |Quizlet Chapter 26 Pricing Strategies Like this study set 15 terms cmiller2140 Create a free. In other words, the firm wanted to stop: Industrial buyers are often offered cash discounts in return for: Leader pricing involves prices that are______ a retailer's cost. Pricing strategy of continuously offering low prices rather than relying on short-term price cuts such as cents-off coupons, rebates, and special sales. Market-plus pricing strategy generally works best under which of the following circumstances? Among the advantages of product-line pricing to break new ground, offering consumers new benefits not currently available service. 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